Automatically enrich leads from forms or CRMs before adding them to HeyReach — so your outreach is personalized, segmented, and routed correctly without manual research.
| Step | Module | Notes |
|---|---|---|
| 1 | Watch new signup/webhook/lead | e.g., from CRM, form tool, Typeform |
| 2 | Enrichment API | Clay, Clearbit, etc. |
| 3 | Router | Route based on persona, title, size |
| 4a | If ICP-fit → Add to Campaign A | You can assign a specific sender |
| 4b | If not ICP-fit → Add to “Review” list or low-touch campaign | |
| 5 | Optional alert module | Notify team of new ICP lead or fallback |
Use the enriched data to drive campaign-level relevance:
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If title = Head of Sales → Campaign A
If industry = SaaS & size > 100 → Campaign B
If enrichment fails → Fallback Campaign or Alert Channel