This Notion vault is your go-to, ready-to-launch ICP-specific outbound asset, designed to run inside HeyReach. It includes:
Step 1: Duplicate this page in your Notion so you can have the access to it forever.
Step 2: Take what you need from it, adapt templates according to your needs and your ICPs.
Step 3: Implement the steps and launch campaign.
Step 4: Share your results with us
| Persona | Chief Pain Point | Swift Win Angle | When to Prioritize |
|---|---|---|---|
| Sales Leader | Pipeline pressure | Short-case conversion win | Pipeline gaps, end-of-quarter |
| RevOps | Flow hygiene | CRM + reply sync automation | When ops owns campaign setup |
| PMM | Message performance | Persona-based reply testing | When marketing leads outreach |
Each persona is structured by: