Scalable GTM automation blueprint pack

🚨 Start here if everything's broken

Your system is failing and you need immediate fixes:

Signals not triggering campaigns → Check webhook URLs + test API keys (Section 1)
Contacts getting messages after booking meetings → Implement meeting booked exit immediately (Section 4)
Data corruption across systems → Lock down the 6 must-have fields first (Section 2)

Fix these three things in Week 1, then follow the full implementation roadmap below.

1. Signal catalog template (with ownership & freshness)

Core signals every GTM strategy team needs:

Signal	Owner	Source	Freshness Window	Action	Fallback if Broken
ICP-fit enrichment complete	RevOps	Clay / Apollo	24h	Add to outreach campaign	Manual review queue
Demo no-show	SDR Manager	HubSpot / CRM	2h	Add to nurture sequence	Tag for manual retry
SQL tagged	Marketing	CRM	1h	Sales handoff	Manual assign
Meeting booked	Sales	Calendly / HubSpot	15m	Pause all campaigns	Slack alert to manager
Closed-lost	AE	CRM	24h	Move to re-nurture	Weekly batch review
Opt-out received	SDR	HeyReach Unibox	5m	Global suppression	CRM update + compliance log
Job change detected	Enrichment / Monitoring	Clay / Apollo	30 days	Add to transition campaign	Weekly batch review

How you build your signal catalog: Every signal needs three things:

An owner who's accountable when it breaks
A deadline before it goes stale
A system that actually acts on it

Implementation setup: Set webhook URLs in Make/Zapier pointing to your outreach tool's API endpoint. Test with curl commands before going live. Configure fallback alerts to route to assigned owners' Slack channels when webhooks fail.

Why it works:

Clear owner + deadline prevents "nobody's job" failures
Freshness windows force ops to define SLAs