CTA Examples: Weak, Mid, and Strong (With Use Cases)

Use these real examples to craft better CTAs for your outreach. Match them to your audience’s stage of awareness and intent.

🟥 Weak CTAs (Score: 0)

No clear direction. Easy to ignore.

• “Let me know what you think.”
• “Does this sound interesting?”
• “We’d love your feedback.”

When it shows up:

→ Early-stage cold outreach without a real ask

→ Result: Low engagement, no booked calls

🟨 Mid CTAs (Score: 1)

Soft nudge. Good for warming up, but not enough to drive outcomes.

• “Open to exploring this further?”
• “Would it make sense to connect?”
• “Is this something your team is thinking about?”

Use case:

→ Message 1 or 2 in a sequence

→ Target is qualified but hasn’t shown intent yet